miércoles, 8 de junio de 2016

Holborn's Station Hologram

What do you do when you have to go up - or down- some escalators? Do you stand? Do you walk?

Escalators inside Marble Arch tube station in London

A new type of escalator is being installed inside some stations of the London tube. On these new escalators, people are supposed to STAND, NOT WALK. Of course, people did whatever they wanted...what if you are late or in a rush to get somewhere?

To try and get people to follow the rule, they put some blue footprints on each step: 

Blue footprints in Heathrow Airport tube station in London

As you might have guessed...this didn't work. So, the next step was to ask metro employees to remind passengers. And this didn't work. The result of this sequence of failed ideas is absolutely innovative: they are using a HOLOGRAM of a lady to remind people. Londoners are having a laugh at this, as they find it to be something between amusing, bizarre or even surreal. 

Inside Holborn station

Check this article, you can find a video of the hologram and some extremely funny twits about it: Article about Holborn's tube hologram

Finally, just in case you were wondering why on earth would they do something like this in the tube, here is the answer: 

More people get to the top faster if everyone STANDS and NO ONE WALKS

Click on the following link to watch a really well done simulation to demonstrate this! Article and simulation

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